Privacy Policy
Last Updated: January, 2026
Rally Motors DBA. American Auto Shop (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website or contact us for services.
By using our site, you agree to the terms described here.
Information We Collect
Personal Information You Provide
We collect information you voluntarily submit, including when you:
Fill out contact forms, appointment requests, or service estimates
Upload photos (for damage or repair inquiries)
Sign up for newsletters or marketing emails
Opt into text or SMS communications
This may include:
Name
Email address
Phone number
Vehicle information
Photos or other files you upload
This information helps us respond to your requests, schedule services, and communicate with you.
How We Track Website Activity
To understand how visitors use our site, we use a mix of analytics and tracking technologies.
Matomo Analytics
We use Matomo for site analytics. Matomo helps us understand traffic patterns, where visitors come from, which pages are popular, and how users navigate our site. Matomo is hosted on our own server and configured to respect privacy.
Matomo does not sell personal data and we do not share data with external advertisers.
You can choose not to be tracked by using the opt-out form below:
Google Analytics, Tag Manager, and Site Kit
Our site also includes Google Analytics and Google Tag Manager through Site Kit. These tools collect information about your visit, such as pages you view, time spent on the site, referral source, and device type. Google may use cookies or similar identifiers to track activity across visits. We disclose this so users understand data collection tied to these tools.
Microsoft Clarity
We use Microsoft Clarity for behavior analytics, including heatmaps and session recordings. It helps us see how users interact with content so we can improve site design and usability.
Cookies and Similar Technologies
We and our partners use cookies and similar technologies to collect information about your visit. Types of cookies may include:
Necessary cookies for site functionality
Analytics cookies for tracking performance and usage
Third-party cookies from embedded content or tools
If your browser supports cookie controls, you may be able to block or delete cookies through your browser settings.
Third-Party Services We Use
Some features or content on our site may involve third parties:
reCAPTCHA
We use Google reCAPTCHA on forms to prevent spam and bots. reCAPTCHA may collect information about how you interact with the site, such as device and browser details, to assess whether a real person is using the form.
Google Maps
Our site may embed Google Maps to display location information. Google may collect data about your interaction with the map.
Social Media Embeds
We may include social media feeds or links (such as Facebook and Instagram). Interacting with those embeds sends information to the social network provider according to their own privacy policies.
In each of these cases, the third party controls the data they collect beyond what the site does directly.
How We Use Your Information
We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, or misuse.
We use personal information to:
Respond to inquiries and service requests
Provide repair estimates and schedule appointments
Communicate with you about services
Improve our website and services
Analyze usage and trends
We do not sell or rent your personal information to third parties for marketing purposes.
Legal and Safety Disclosures
We may disclose information when required by law or to protect rights and safety, such as:
Complying with legal obligations
Enforcing our terms of service
Protecting against fraud or security threats
Your Choices and Rights
You may have the right to:
Access or correct information you provided
Withdraw consent for marketing communications
Delete information you submitted through forms
To exercise these rights, contact us using the information below.
SMS Communications
If you opt in to receive text messages from Rally Motors / American Auto Shop, you agree to receive SMS messages related to:
Appointment confirmations and reminders
Service updates and repair status notifications
Follow-up communications
Review requests
Occasional service-related promotions
Message frequency varies depending on your service activity.
Message and data rates may apply based on your mobile carrier plan.
You may opt out of SMS communications at any time by replying STOP. You may reply HELP for assistance or contact us directly using the information below.
Consent to receive SMS messages is not required as a condition of purchase.
We do not share, sell, rent, or disclose mobile phone numbers or SMS consent data to third parties for marketing purposes. Mobile information will not be shared with third parties for marketing purposes.
Carriers are not liable for delayed or undelivered messages.
SMS services are intended for individuals 18 years of age or older.
Children’s Privacy
Our site and SMS services are not directed to or intended for users under 18 years old, and we do not knowingly collect information from children under 18.
Contact Us
If you have questions about this Privacy Policy or want to access or modify your information, contact:
Rally Motors / American Auto Shop
3901 US Highway 1
Monmouth Junction, NJ 08852
Email: 24estimate7@gmail.com
Phone: (732) 333-6560